The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.

The feature enables fast, free and secure transactions for people living in the same country.

The AOP is encouraging the entire media industry to adopt new guidelines covering issues such as viewability, brand safety and ad fraud.

Even with Brexit looming, 84% of those surveyed said it won’t affect their Christmas spending.

New survey shows that consumers’ trust in premium publishers is higher than news content on social media.

Landuyt’s new role will unite both client service and client delivery under her leadership.

TV sponsorship delivers value across all brand metrics and drives positive viewer perceptions, a wide-reaching new study shows.

The deal has enabled MediaMath to integrate Grapeshot’s contextual pre-bid products onto its advertising platform, making it safer for brands to operate online.

The deal should strengthen The Trade Desk’s ability to help advertisers target consumers across multiple devices.

The Gold Standard has three fundamental aims: to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.