The IPG Mediabrands agency takes over from Carat in Europe and Starcom in the US.

The work will focus on delivering above-the-line creative strategy and campaigns, with brand and product-led campaigns including DTRV and press.

Online advertising grew 11.5% to €22.2 billion between H1 2016 and H1 2017, according to a new report from IAB Europe and IHS Markit.

The Verified Marketplace will be a place to buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun.

Ad consideration was 152% higher among readers with a close relationship to the publisher.

The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.

57% agreed that in an increasingly data-driven world, marketing without data shouldn’t be considered as marketing.

Researchers were able to identify introverts from extroverts based on single Facebook likes, and aimed their adverts accordingly.

The study also highlights the importance of accurate targeting as viewers with the highest income bracket are generally far more emotionally engaged with ads.

WARC’s data also reveals that TV drew 34.9% of global adspend last year.