ARCHIVE ▸ The Media Leader Staff
Omnicom’s Phil Rowley speaks to Omar Oakes about the science of predicting, whether predictions are getting harder and whether brands are becoming more conservative when it comes to innovation in media and marketing.
In brief: Clear Channel has won the outdoor advertising contract for Centre:MK, the major UK shopping centre in Milton Keynes.
In brief: Reprise, the IPG Mediabrands performance media agency, has launched a Leeds-based apprenticeship programme.
The coveted industry awards are back with three new categories to celebrate the values we are championing next year: Sustainability, Trust In Media, and Talent.
This is expected to be the first time Netflix discusses the new ad-supported offer and its advertising strategy at a public conference anywhere.
Smart speaker listening now accounts for 13.4% of all radio listening and over half of total online radio listening (23.6%).