James Whitmore, managing director at Postar, gives an insight from the FEPE International congress and talks about the old conundrum of short-term return versus long-term effect…

James Whitmore on the Olympic flame’s journey through Devon, a lack of bespoke marketing and David Beckham (the well known Cornish Olympian)…

James Whitmore,managing director at Postar, says these are “heady times for any seeker of consumer truth”…

James Whitmore, managing director at Postar, wonders whether one of the reasons that tech companies are the most innovative in media is that they offer a safe environment for the more retiring and reclusive individuals. Not a statement you could readily attach to an agency or a media owner…

James Whitmore, managing director at Postar, wonders whether we have forgotten the value of brands? Are we so dazzled by the short-term, the data and the noise that we have lost sight of the bigger picture?

James Whitmore, managing director at Postar, wonders whether advertisers will go for the “old school” spectacular route when it comes to the Olympics, making a statement and splashing the cash OR get down and dirty on the ubiquitous screen, capturing data, creating “dialogue” and driving purchase?

James Whitmore, managing director of Postar, on the “Filth and the Fury” that could be relevant for electronic trading.

James Whitmore, managing director at Postar, gives a low-down of the London Film Festival…

James Whitmore, managing director at Postar, wonders whether our industry has a place for leaders in the classic sense…

James Whitmore, MD of POSTAR, wants to escape the narrow ghetto of specific media choices…