Route’s managing director, James Whitmore, examines how technological innovations in the way we communicate have evolved throughout history, from an Edwardian Royal Mail to today’s Google Glass – and asks how much, in this digital age, has really changed at all.

Harnessing the spirit of Victorian adventure, Route’s James Whitmore recently set off to Romania for the annual conference of the European Media Research Organisation. So what did he discover from our European neighbours? Ground is, thankfully, still being broken but audience measurement continues to face some serious challenges…

A month after the launch of Route, the new audience measurement currency for the outdoor medium, its managing director, James Whitmore, takes a look at the industry reaction, some early learnings – and tells us what will happen next…

“We now know who is travelling where, how, when and at what speed. By defining the audience you will be able to use the data to plan, trade or value the medium.” By James Whitmore, Managing Director, Route.

The parallels between religion and social networking are striking and now, instead of praying to the void, you type into it. By James Whitmore, MD at Postar

James Whitmore, managing director at Postar, bakes a fiendishly complicated algorithm cake in his attempt at measuring the audience of out-of-home media. Make sure you have a pen and paper ready…

James Whitmore, managing director at Postar, visits the London film festival and weighs up technical delivery versus story telling.

James Whitmore, managing director at Postar, was in the audience at MediaTel’s Connected Consumer conference on Monday. He urges the use of plain speaking in making this connected marketplace more accessible to consumers… whilst using a few long words of his own !

James Whitmore, managing director at Postar, on his experience of falling on the wrong side of the media line…

James Whitmore, managing director at Postar, wonders whether cinema is on the brink of a revolution – both creatively and commercially…