TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.
ARCHIVE ▸ Jack Benjamin
Other political figures including Lord Grade, Lucy Frazer and Chris Bryant also offered their visions for the future at LEAD 2024.
Social media companies are preferring to be called “community-based” or “entertainment” platforms. The implication: they collectively have a branding problem.
In the AOP’s third annual survey of digital publishers, consumer publishers signalled greater optimism for growth in audio and ecommerce compared with display advertising and sponsorships.
Total box office for the UK and Ireland in January reached £67.8m, according to Comscore.
The three digital advertising companies reported ad revenue growth of 11-26%.
Pearl & Dean’s Charlene Williams joins the podcast this week alongside host Jack Benjamin and special guest Sam Tidmarsh to discuss the post-pandemic box office recovery and why DEI efforts can’t stagnate at media companies.
Everyone TV, the organisation developing Freely, also revealed UKTV is joining the project.
The Media Leader looks back on 20 years of Facebook, from its acquisition of Instagram to Mark Zuckerberg’s latest appearance in the US Senate.
On Wednesday, US senators excoriated the CEOs of Meta, TikTok, X, Snap and Discord for alleged harms their platforms have brought to children.