In the second of a two-part feature examining publisher strategies with direct messaging, Subtext’s co-founder and CEO, Mike Donoghue, discusses why SMS is a core part of the future of audience outreach.

Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the ‘Forbesgate’ scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.

Rob Collier, head of strategy at MTM, reveals new research that shows Netflix’s recent crackdown on password sharing among users was a success.

Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.

Total UK and Ireland box office in March reached £99.8m, 24% higher than in March 2023.

Ahead of The Future of Audio and Entertainment, The Media Leader asked experts what would get brands to up their footprint in gaming spaces.

If Google places its AI-generated search experience behind a paywall, it raises questions about the future of its business model and the brands and publishers that rely on it.

Publishers have been put on edge by new tools from tech vendors that they worry could unfairly label them as akin to made-for-advertising sites.

The new ad format will need be sufficiently enticing to lure advertisers away from organic marketing.

Reach’s engagement director, Dan Russell, discusses how WhatsApp has become a “big win” in reaching new audiences.