On a cost-per-acquisition basis it makes more sense for Wickes to place ads on Google search or Facebook, Matthew Gaunt said at FTVads 2017.

Analysis of more than 1,500 marketers from the UK, US and Australia found that 35% of UK marketers have used more images of ‘non-stereotypical’ women over the past 12 months.

Mindshare’s 2018 trends report highlights key consumer attitudes towards data and how brands use it.

The findings form part of Mindshare UK’s 2018 trends report, which sheds light on consumer attitudes towards a variety of topics including AI, data and technological advancements.

The company said the closure forms part of a move to concentrate business activities on its SaaS-based AI platform and away from media implementation.

The Telegraph has appointed OMD’s Joanna Lawrence to the newly created role of managing director, strategy and client development, whilst Beano Studios’ Karen Eccles has been hired as digital sales and innovation director.

It is the first time Zenith has been able to demonstrate the ROI of internet adspend and compare it to internet brand experience over the past few years.

TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures that look to prove TV’s effectiveness as an advertising medium.

Programmatic trading is most advanced in Canada, the US and the UK, where Zenith estimates 81%, 78% and 77% of digital display advertising will be bought programmatically this year.

The Financial Times was the only daily national newspaper to increase circulation in October, with a 1.2% period-on-period rise taking total sales to almost 192,500.