From this week Facebook will start asking people whether they are familiar with a news source and whether they trust it.
Just 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality – with much of it being viewed as a Trojan horse to promote a sales agenda.
The latest IPA Bellwether survey reveals that 23.9% of marketing executives raised their budgets during Q4 2017; however, ongoing economic uncertainty and growing client caution meant that 15.2% cut their total marketing spend.
Oh dear. It looks like adland has its work cut out as it enters 2018, with new research from Kantar Millward Brown revealing that UK consumers are less-than-pleased with the current state of advertising.
Getting more women into C-suite roles is proving to be an especially laborious task, according to the IPA’s latest annual diversity survey.