The author of a new book examining the behavioural biases that influence what we buy tells Ellen Hammett how advertisers can make their campaigns more effective.

A 3.4% year-on-year increase to £22.1 billion marked the eighth consecutive year of market growth, according to preliminary figures released by the AA and Warc.

Speaking at Mediatel’s inaugural Out-of-Home Summit on Tuesday, Simon Valcarcel said no other channels give O2 the same scale, fame and high awareness that OOH and TV do

From this week Facebook will start asking people whether they are familiar with a news source and whether they trust it.

The move represents a return to the Publicis Groupe fold for Habib, who previously served as head of strategy for Zenith Media between 2005 and 2012.

Just 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality – with much of it being viewed as a Trojan horse to promote a sales agenda.

25% of marcoms merger and acquisition deals took place in Western Europe in 2017, up from 19% in 2016, according to analysis from Results International.

The latest IPA Bellwether survey reveals that 23.9% of marketing executives raised their budgets during Q4 2017; however, ongoing economic uncertainty and growing client caution meant that 15.2% cut their total marketing spend.

Oh dear. It looks like adland has its work cut out as it enters 2018, with new research from Kantar Millward Brown revealing that UK consumers are less-than-pleased with the current state of advertising.

Getting more women into C-suite roles is proving to be an especially laborious task, according to the IPA’s latest annual diversity survey.