According to MMC, Manning joins them at a time when the complexity of marketing and media continues to demand independent scrutiny by advertisers.

There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.

The agency network expects that 2023 will be “a flat year for advertising” and predicts global adspend to grow by $23bn in 2023 to reach $729.9bn.

Major advertisers are having to chase “thinner and thinner margins” as content production becomes “solved” due to rapid advances in AI tech and insights, a leading data analyst for Heinz has claimed.

Lea Karam, senior behavioural consultant & scientist at behavioural planning and media buying agency TotalMedia, urged marketers at The Future of Brands to consider the possibilities of AI-driven technologies beyond popular tools like ChatGPT.

There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.

DoubleVerify identified three times as many CTV ad fraud schemes in 2022 as they did in 2020.

According to the latest Rajar radio audience data, online listening share on commercial radio reached 28% in Q1 2023 surpassing analogue listening (27%) for the first time.

The AI-driven contextual targeting and brand suitability solution provider is appointing Cadi Jones as managing director in EMEA and Poppy Hill as managing director APAC.

Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.