Clare O’Brien stepping back from role as ISBA’s head of media, effectiveness and performance

ISBA’s head of media, effectiveness and performance Clare O’Brien plans to step back from her role, and ISBA is looking to appoint a replacement, The Media Leader has learned.

O’Brien told The Media Leader that she is working towards a “semi-retirement” and will be vacating the position near the end of the year.

She said she will “continue to work with ISBA in a new capacity, providing the media team with support across discrete project areas where [her] experience will continue to be helpful.”

O’Brien is actively involved in the recruitment process and continues to lead the trade body’s work across programmatic supply chain transparency and the Cross-industry Programmatic Taskforce, the shift to a first-party data ecosystem, media effectiveness, data compliance and digital ethics.

She said that she expected to be “supporting ISBA in a number of those areas in the future.”