EU regulators have said Google may be forced to sell part of its adtech business to allay concerns about anti-competitive practices.

Teads has integrated attention metrics into its programmatic buying platform, allowing clients to measure attention similarly to how they measure viewability.

As marketers seek to plug the hole cookie deprecation will leave, interest in zero-party data (sometimes referred to as user declared data) has steadily increased, not least among publishers.

Lawmakers and international bodies move to regulate AI, Google delays Bard launch in EU and Meta and LinkedIn reveal new generative AI tools, all this week in MED-AI.

In her new role, Privodanova will be responsible for building and scaling Pinterest’s advertising business across the region, reporting to chief revenue officer, Bill Watkins.

TV pricing will in the US will deflate by 2% in 2023, a new report from media audit consultancy ECI Media Management has revealed.

Although the world’s eyes being on Apple Vision Pro, The Media Leader’s eyes have been firmly on AI and MED-AI this week will tell you everything you need to know.

In an in-depth demo at WWDC this year, Apple unveiled its mixed-reality headset Apple Vision Pro for the first time.

The consultancy will partner with marketers and businesses to approach commercial and social challenges from diverse points of view.

According to MMC, Manning joins them at a time when the complexity of marketing and media continues to demand independent scrutiny by advertisers.