YouTube reveals new AI-powered music ad solution to reach Gen Z
In brief
YouTube is introducing new AI-powered music ad solutions geared toward helping brands get in front of trending music and reaching Gen Z audiences.
A solution dubbed “Gen Z Music” will initially be offered for YouTube’s long-form and audio formats. The tech leverages AI-powered signals across YouTube to identify songs trending with users aged 18-24, to allow advertisers to “reach them with the music they know and love.”
At a later date, YouTube will offer a similar solution for its short-form format and TikTok rival YouTube Shorts.
