Video & Voice is an exclusive tracking study run by YouGov for Mediatel Connected.
Looking at the latest media disruptors, it includes adoption of voice assistants and smart speakers, as well as consumer take up of VOD brands and digital audio services.
Video & Voice started in May 2017, with 6-monthly online fieldwork conducted by YouGov, nationally representative and a minimum of 2,000 respondents each wave.
The full dataset from all the fieldwork waves of the Video & Voice study is available within the Consumer Surveys module of Mediatel Connected.
