Women Represent Almost 60% Of US Mobile Phone Gamers
Women represent 59% of all US consumers who play games on a mobile phone, according to Electronic Gaming in the Digital Home, a new study from Parks Associates.
Parks Associates says that these findings agree with the overall demographic makeup of internet gamers, where women are the majority due to their penchant for online trivia and card games. The research points out that men are in the majority when it comes to gamers who play more intense action and role playing games when online, although there is not a comparable group of male users in the mobile gaming space.
John Barrett, director of research at Parks Associates, claims that the results of the study reaffirm the importance both of women in the gaming market and of the industry’s efforts to promote casual games for the mobile phone.
Barrett said: “Women are the foundation of the gaming market, and as an industry, we need to cater to their preferences. This effort is key to future revenue growth because right now women generally spend little on gaming even though they like to play games and often have disposable income. The industry just needs to find a game they are will to pay for.”
