UK flag US flag FR flag
|

William Hill launches campaign on 5,000 Clear Channel Outdoor 6-sheets

William Hill launches campaign on 5,000 Clear Channel Outdoor 6-sheets

William Hill 6-sheet William Hill is launching a direct response outdoor advertising campaign to run on 5,000 Clear Channel Outdoor 6-sheets across the UK.

The campaign was planned by communications planning agency Edwards, Groom Saunders.

The creative invites new customers to call 0800 44 40 40 and quote ‘POSTER’ with the incentive of receiving a £30 free bet, when they bet £10.

While the campaign will run nationally, the number of panels has been upweighted in and around Cheltenham before and during the world-famous Cheltenham Festival.

Darren McKay, international sales director at Clear Channel Outdoor UK, said: “I believe that outdoor can deliver high levels of direct response and this campaign will certainly put that theory to the test. William Hill will be able to engage directly with their target audience when they are in the mood to bet and I am confident the campaign will deliver new accounts for them.”

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

Media Jobs