Watch: TV operators can monetise ‘passionate communities’, says Universal Pictures DTC consultant
The Media Leader Live @ Connected TV World Summit
Kate Dean, a consultant for Universal Pictures Content Group, talks about her panel at Connected TV World Summit and the sector’s challenges for 2024.
She tells The Media Leader that TV operators can build revenues beyond subscription models by leveraging passionate communities.
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Dean said: “There are ways for operators to build new revenue streams from their traditional businesses, in particular by monetising passionate communities — whether or not that’s building your own or identifying that you’ve got a community out there and delivering what they need.”
