Advertising revenues at US newspapers continue to be weak, with the latest round of figures from some of the country’s largest publishing groups showing steep declines in national adspend.
According to a report from the
World Advertising Research Centre,
USA Today – the biggest-selling US paper – saw national ad volumes fall by 16.0% in July, an even poorer performance than the 13.0% drop in June.
Meanwhile, at the New York Times, volumes fell 5.7% in July, whilst the Wall Street Journal suffered a 17.0% drop for the same month, reflecting the paper’s heavy dependence on the weak technology and finance ad markets.
Comparables are expected to become easier further into the year, as we head into the real slump of late 2001.
