The recovery in US magazine advertising revenues continued during November, with spend up by 7.7% year on year, according to the latest figures from the Publishers Information Bureau (PIB).
Whilst revenues were up 7.7% to $1.9 billion, advertising pages volumes dipped by 2.8%. In the year to date, revenues were up 8.6% at $16.6 billion and pages were down 0.5%.
| US Magazine Advertising Totals By Category, November 2003 |
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November 2003 v November 2002 |
Calendar Year To Date |
| Â |
% Change (revenue) |
% Change (pages) |
% Change (revenue) |
% Change (pages) |
| APPAREL & ACCESSORIES |
3.4 |
-12.6 |
14.7 |
-0.8 |
| AUTOMOTIVEÂ Â |
-3.5 |
-11.9 |
18.8 |
13.1 |
| DIRECT RESPONSE COMPANIES |
-4.2 |
-5.0 |
-4.2 |
-7.8 |
| DRUGS AND REMEDIES |
16.3 |
10.5 |
19.5 |
12.9 |
| FINANCIAL, INSURANCE & REAL ESTATE |
7.5 |
-8.6 |
-9.5 |
-13.9 |
| FOOD & FOOD PRODUCTS |
28.9 |
15.0 |
4.1 |
-3.3 |
| HOME FURNISHINGS & SUPPLIES |
9.5 |
0.0 |
16.2 |
6.4 |
| MEDIA & ADVERTISING |
12.0 |
12.6 |
8.7 |
-2.0 |
| PUBLIC TRANSPORTATION, HOTELS & RESORTS |
12.5 |
-7.3 |
0.1 |
-9.3 |
| RETAIL |
19.0 |
7.7 |
10.4 |
0.9 |
| TECHNOLOGY |
15.2 |
7.8 |
2.7 |
-2.2 |
| TOILETRIES & COSMETICS |
2.7 |
-7.3 |
12.9 |
6.0 |
| Source: PIB, December 2003 |
