US technology publishing advertising page volumes declined by 5.1% during October, according to the latest trading figures from United Business Media (UBM). This is one of the smallest declines for many months and is the continuation of an improving trend (see US Technology Publishing Ad Pages Drop 12% In August)
During October, UBM’s CMP Media division saw a volume rise of 2.3%, whilst its market share rose by 2.3% points year on year to 31.1%.
In the calendar year to October, the whole technology publishing sector saw ad page volumes fall by 14.5%, whilst CMP’s volumes fell by 9.2%.
