Business press advertising expenditure in the US rose by 3.3% during October, although page volumes were down by 2.8%, according to the latest data from American Business Media (ABM). In the year to date spend was up by 0.4% and pages were down by 3.6%.
“As predicted, the fourth quarter is up a little over 3%,” said ABM’s president Gordon Hughes. “This was anticipated. We believe that the fourth quarter will end up at around 3%, which will bring the full year up 1% from 2002.”
| US Business To Business Adspend By Sector, October 2003 |
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Oct-03 |
Year To October |
| |
Revenue ($000) |
Year On Year Change |
Revenue ($000) |
Year On Year Change |
| Finance, Business & Advertising |
181,362 |
7.0% |
1,368,990 |
-2.7% |
| Telecommunications |
28,733 |
35.1% |
169,127 |
-20.2% |
| Computers |
54,643 |
-8.7% |
440,661 |
-12.6% |
| Software |
58,878 |
-13.9% |
584,243 |
-11.1% |
| Manufacturing & Elec. Equip.,Mat’s & Components |
55,913 |
-14.2% |
509,048 |
-7.6% |
| Drugs & Toiletries/PERQ |
92,636 |
8.3% |
879,408 |
6.2% |
| Horticulture & Farming |
14,575 |
7.0% |
129,942 |
1.5% |
| Services, Direct Response, Classified |
161,490 |
12.0% |
1,383,132 |
9.9% |
| Retail |
61,672 |
-1.4% |
558,211 |
10.0% |
| Home & Building |
56,960 |
3.3% |
484,616 |
1.4% |
| Automotive |
48,593 |
25.0% |
404,022 |
27.6% |
| Travel |
45,812 |
0.4% |
330,032 |
-9.7% |
| Total |
861,266 |
3.3% |
7,241,431 |
0.4% |
| Source: American Business Media, December 2003 |
