Advertising pages in the US business press increased by almost 1% in June, the first such rise since November 2000, according to the latest figures from American Business Media (ABM).
The data shows that ad pages were up 0.9% year on year while spending climbed 4.9%. The growing strength of the B2B market is reflected in the fact that year to date revenues were up 1.2%, although pages were down 3.6%.
ABM maintains that the sector is on target to achieve 3% spending growth and a 1-2% increase in ad pages this year with single-digit growth continuing into 2004.
| US Business To Business Adspend By Sector, June 2003 |
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Jun-03 |
Year To June |
| |
Revenue ($000s) |
Year On Year Change |
Revenue ($000s) |
Year On Year Change |
| Finance, Business & Advertising |
149,667 |
1.1% |
811,534 |
-2.3% |
| Telecommunications |
22,148 |
-0.3% |
87,963 |
-30.3% |
| Computers |
44,263 |
-14.9% |
252,353 |
-12.2% |
| Software |
69,696 |
-7.0% |
373,334 |
-8.5% |
| Manufacturing & Elec. Equip.,Mat’s & Components |
53,646 |
0.2% |
303,667 |
-4.0% |
| Drugs & Toiletries/PERQ |
91,634 |
6.3% |
550,964 |
6.8% |
| Horticulture & Farming |
6,948 |
15.3% |
76,932 |
-9.0% |
| Services, Direct Response, Classified |
150,735 |
22.6% |
809,426 |
10.8% |
| Retail |
58,703 |
22.3% |
335,626 |
16.3% |
| Home & Building |
45,574 |
3.4% |
292,800 |
5.5% |
| Automotive |
47,824 |
34.2% |
233,994 |
30.9% |
| Travel |
29,914 |
-26.6% |
185,766 |
-15.1% |
| Total |
770,751 |
4.9% |
4,314,358 |
1.2% |
| Source: American Business Media, August 2003 |
