Twitter is testing a new customisable tweeting feature known as Tweet Tiles with The New York Times, The Wall Street Journal, and The Guardian.
Using Tiles will allow the publications to trial new formats for increasing engagement with hyperlinks.
Today we’re beginning to test Tweet Tiles with @nytimes, @wsj and @guardian. Tweet Tiles will let developers extend the Tweet experience and will pave future innovation for our @TwitterDev developer community🚀 https://t.co/LDyExFq4b1 pic.twitter.com/mKeU87jNIv
— Amir Shevat (@ashevat) August 25, 2022
One example promoted by Twitter sees a new button added underneath a Guardian hyperlink that prompts users to: “Read on The Guardian”.