Trinity Mirror Appoints New MD For Regional Newspapers

Trinity Mirror has announced the appointment of Georgina Crace as managing director of its regional newspaper business, following the departure of Stephen Parker earlier this year.

Crace is currently managing director of IPC Advertising and managing director of the Wallpaper* Group and will take up her appointment with Trinity on 2 February 2005.

The new role will see her join the executive committee, reporting directly to group chief executive Sly Bailey, who has been personally overseeing the company’s regional newspapers since Stephen Parker’s surprise resignation in July (see Trinity Confirms Regional Director To Step Down).

The new managing director comes to Trinity with previous experience in newspapers, having spent nine years at Express Newspapers prior to joining IPC. During her time at Express she held a number of senior positions, including advertisement director for the Daily Express.In addition to her current roles, Crace is currently the chair of the Periodical Publishers Association Marketing Board, and was previously a director of the National Readership Survey and a committee member of the Audit Bureau of Circulations for more than five years.

Commenting on the appointment, Sly Bailey, chief executive of Trinity Mirror said: “The key value lever in our regional business is advertising and we are delighted to have someone of Georgina’s calibre to join our team to help drive an even greater performance from these assets. She has extensive experience in newspapers but also brings the creativity and dynamism which has made the magazine sector so successful, as well as a critical focus on circulation and portfolio management.”

Crace added: “I’m delighted to be joining Trinity Mirror and to be back in the world of newspapers again. I look forward to working with a team of very talented people, building on past successes, and outperforming the competition in everything we do.”

Trinity Mirror: 020 7293 3000www.trinitymirrorplc.uk

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