TiVO: Q3 2017 Video Trends Report
Free video trends report from TiVo.
Stating: “During the first half of 2017, the entertainment industry saw significant changes including new streaming providers and evolving offerings from existing operators in the live TV, skinny-bundle market, expanded viewing options from sports leagues, and an increase in voice-supported technology within homes. To remain competitive, pay-TV operators must keep a pulse on the evolving TV landscape and monitor how these changes affect consumer viewing habits and perceptions.”
Covering:
- How targeted marketing efforts educating viewers on voice functionality increased adoption and engagement.
- How different generations want cross-catalog video experiences, combining pay-TV and Netflix, Hulu, etc.
- Usage of advanced content discovery functionality, including search and recommendations, and the affect these have on viewer engagement and satisfaction.
- Voice functionality adoption among smart home device owners, and what that means for pay-TV operators.
- How age influences who streams sporting events.
- Quarter-over-quarter and year-over-year trends across pay-TV, OTT, TVE, TV network apps, connected devices and video content discovery.
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