The7stars has won AG Barr’s media planning and buying account.
AG Barr is the independent soft drinks manufacturer behind IRN-BRU and coordinated the competitive pitch with Ebiquity.
The indie agency’s main brief is to help the IRN-BRU drinks brand return to its heritage as “Scotland’s other national drink” while growing reach with a younger UK-wide audience.
Other AG Barr brands include Rubicon, Barr Soft Drinks and Funkin Cocktails.
AG Barr’s previous media agency was PHD.