The Hytner interview part 5: Helping clients tell stories well

Watch all five parts of Dominic Mills’ interview with Jim Hytner, worldwide CEO of Initiative. Frank, insightful and full of energy, Hytner talks about a range of topics, from payment-by-performance for Angela Merkel to ‘Barefoot Running’ – a change in mindset that is working better for clients.

Part One

Payment by performance for Angela Merkel.

Part Two

Do clients want their media agency to take a loss?

Part Three

‘Barefoot running’ – a new mindset to give clients what they really want.

Part Four

How Initiative and Mediabrands work together.

Part five

Helping clients tell stories well.

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