The Hytner interview part 2: Do clients want their media agency to take a loss?
Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.
This is day two of a week-long series that airs Hytner’s frank opinions on the industry.
The second instalment illuminates that payment by performance is not suitable for all clients and of course, sometimes not beneficial for the agency, particularly if it makes Wall Street nervous.
Watch the video now, or watch part 1.