The Hytner interview part 1: Payment by performance for Angela Merkel
Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.
This is day one of a week-long series that airs Hytner’s frank opinions on the industry.
The first extract discusses how digital is changing the agency business model and how the payment by results proposition can work for the most unexpected type of client.
Watch the video now – and be sure not to miss tomorrow’s second exclusive.