The business to business (B2B) information technology publishing sector saw advertising page volumes decline by 24.1% during August, according to the latest figures from United Business Media (UBM).
UBM’s US publishing division, CMP Media, saw its own ad volumes decline by 10.3% in the month, buoyed by an increase in share of the market from 24.4% in August 2001 to 28.9% in August this year.
In the calendar year to August, there was an overall volume decline of 36.1%, whilst CMP’s titles again outperformed the market, with a 25.6% decline.
CMP Media publications include Information Week, EE Times and Internet Week.
