Sky Mobile to sponsor ITV’s Britain’s Got Talent

In brief

Sky Mobile will sponsor the 16th series of ITV’s talent show Britain’s Got Talent, slated to return tomorrow (15 April).

The sponsorship was agreed between ITV, Fremantle, Sky Mobile and Sky’s media agency EssenceMediacom.

It is a “360 package” with traditional idents alongside a variety of licensing rights, social media, and digital inventory.

Sky Mobile will also  offer tickets to the show’s semi-final and final available for customers to win through its loyalty programme Sky VIP.