RTL’s Smartclip creates three VP roles and unveils chief product officer

RTL’s Smartclip creates three VP roles and unveils chief product officer

RTL Group’s adtech unit Smartclip has promoted Gloria Eichner to chief product officer and created three new vice-president (VP) roles in a significant expansion of its leadership team.

Eichler, who was VP, ad platform, has worked at Smartclip for 12 years and will join co-CEOs Thomas Servatius and Oliver Vesper, and chief technology officer René Wagner, at the C-suite level.

As chief product officer, Eichler will be responsible for Smartclip’s strategic product direction as the unit bids to build cutting-edge adtech solutions for European broadcasters and publishers.

Additionally, three new VP roles have been created: Mirjam Naves becomes VP, projects and processes; Shira Leffel has assumed the role of VP, marketing and product education; and Christian Osterhues has been appointed VP, people and culture.

Naves, Osterhues and Leffel

The new leadership appointments are all in-house promotions.

RTL said the roles signal a new stage in Smartclip’s transition into a company purely focused on developing adtech, following the split from its media division last year, and is now part of RTL AdAlliance.

Women now make up 40% of Smartclip’s leadership team, exceeding the industry average of 28% (according to the DDI Global Leadership Forecast 2023).

Servatius said:  “Last year was a landmark year for us as we completed our transformation into a pure-play adtech company. This shift necessitated a strategic revamp of our organisational structure as well as our brand identity — both signalling a new era of focus and innovation. We’re excited to build on this momentum in 2024 as we continue to develop cutting-edge advertising technology that puts the interests of European broadcasters first.”

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