RTL AdAlliance, the international sales house of RTL Group, has today formally incorporated all its local European businesses into one single entity per market.
Stéphane Coruble, CEO of RTL AdAlliance, along with deputy CEO and CDO Oliver Vesper, has named market heads for all regions, including the UK.
David Townend has been appointed BU director UK, overseeing UK business, while Nicole Haman, VP digital sales, will manage international digital sales from the London office, working closely with Milan-based Simone Blei, VP global sales.
RTL AdAlliance combines and digitalises TV advertising on established European media brands such as RTL in Germany, RAI in Italy, ITV in the UK or NBC Universal with established newsbrands such as The Guardian, Le Figaro, Prisma, and Neue Zürcher Zeitung.
The group announced its decision in February 2022 to combine its fully owned businesses RTL AdConnect, G+J iIMS and the media division of Smartclip to create a single international ad sales operation.
RTL Group’s strategy is to to develop its international activities to create an alternative to digital giants by consolidating international ad sales under one roof.
Coruble said: “Our three corporate cultures with more than 250 employees fit together so well that we hit the ground running as one team from the start. As a unified company, we can now accelerate our efforts and count on our dedicated employees to drive this momentum for our partners and customers worldwide.”