RAJAR Results Q1 2004: Local Commercial Stations
The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London.
| Top/Bottom 10 Weekly Reach (000s) % Change | ||||
| Station | Survey Period | Ending Mar 2003 | Ending Mar 2004 | % Change |
| Classic Gold 1521 | H | 2 | 4 | 100.0 |
| Signals Big AM (was Signal Two) | H | 35 | 70 | 100.0 |
| Star 107.5 Cheltenham | Y | 14 | 22 | 57.1 |
| Delta FM | Y | 13 | 19 | 46.2 |
| Magic 999 (Preston) | H | 54 | 78 | 44.4 |
| Galaxy 102.2 | H | 245 | 338 | 38.0 |
| Soul City 107.5 | H | 16 | 22 | 37.5 |
| Ridings FM | Y | 50 | 67 | 34.0 |
| West Yorkshire’s Classic Gold | H | 56 | 75 | 33.9 |
| County Sound Radio 1566 AM | H | 24 | 30 | 25 |
| Classic Gold 792 (Bedford) | H | 32 | 22 | -31.3 |
| Classic Gold 774 | H | 24 | 16 | -33.3 |
| Win 107.2 FM | Y | 12 | 8 | -33.3 |
| Classic Gold GEM Derby | H | 59 | 39 | -33.9 |
| Vibe 101 (was Galaxy 101) | H | 352 | 231 | -34.4 |
| Classic Gold WABC | H | 52 | 33 | -36.5 |
| Classic Gold 1332 | H | 51 | 30 | -41.2 |
| Fosseway Radio | Y | 38 | 22 | -42.1 |
| Classic Gold 1359 | H | 53 | 30 | -43.4 |
| Classic Gold 828 AM (Dunstable/Luton) | H | 53 | 29 | -45.3 |
| Top/Bottom 10 Share Of Listening % Point Change | ||||
| Station | Survey Period | Ending Mar 2003 | Ending Mar 2004 | % Point Change |
| Spire FM | Y | 22.6 | 29.9 | 7.3 |
| FM 102 The Bear | Y | 10.3 | 14.7 | 4.4 |
| Northsound Two | Y | 9.2 | 13.1 | 3.9 |
| RAM FM | H | 11.4 | 15.2 | 3.8 |
| Delta FM | Y | 5.6 | 9.0 | 3.4 |
| Channel 103 FM | Y | 26.0 | 29.2 | 3.2 |
| Radio Tay- AM | H | 13.7 | 16.7 | 3.0 |
| 103.4 The Beach | Y | 13.4 | 16.4 | 3.0 |
| Wave 105 FM | H | 5.9 | 8.9 | 3.0 |
| Galaxy 102.2 | H | 3.0 | 5.9 | 2.9 |
| Mix 96 | Y | 13.0 | 9.5 | -3.5 |
| Dream 100 FM | Y | 14.0 | 9.9 | -4.1 |
| Champion 103 FM | Y | 17.5 | 13.2 | -4.3 |
| Magic 828 (Leeds) | H | 9.2 | 4.4 | -4.8 |
| Kingdom FM | Y | 22.9 | 18.0 | -4.9 |
| Metro Radio | H | 18.9 | 13.6 | -5.3 |
| CFM Radio | Y | 33.6 | 26.3 | -7.3 |
| Moray Firth Radio | Y | 35.6 | 27.7 | -7.9 |
| IOW Radio | Y | 21.8 | 13.8 | -8.0 |
| 102.4 Severn Sound FM | H | 20.0 | 12.0 | -8.0 |
There are no stations reporting for the first time.
There are no new national reports, or new national TSA reports.
Stations with news survey periods are: Clan FM, which will now report yearly and Classic Gold Network (UK), which will now report half yearly.
New group reports include: Total Chrysalis Radio, SRH Central Scotland and The Sunrise Group, which will all report half yearly.
The following station name changes have occurred: Northants 96 FM has become Northants 96 Yaar Radio is now Yarr Radio Capital Radio Group London (95.8 Capital FM/Capital Gold London/XFM 104.9) has changed to Capital Radio Group London (95.8 Capital FM/Capital Gold London/XFM 104.9/Choice FM) MFM 103.4/Classic Gold Marcher 1260 is now MFM 103.4/Classic Gold Marcher Classic Gold Marcher 1260 has become Classic Gold Marcher Milestone Radio Group is now known as Milestone Group Total Juice 107.6 – Liverpool is 107.6 Juice FM – Liverpool Essex FM (inc Ten 17 107.7FM)/Classic Gold Breeze 1359/1431 has changed to Essex FM (inc Ten 17 FM) / Classic Gold Breeze Essex FM (inc Ten 17 107.7FM) has become Essex FM (inc Ten 17 FM) Classic Gold Breeze 1359/1431 is now Classic Gold Breeze 197.6 Kestrel FM has changed to Kestrel FM 107.1 Rugby FM is now Rugby FM Saga 106.6 FM is now known as SAGA 106.6fm ForthOne (was Forth FM) is ForthOne Forth2 (was Forth AM) has changed to Forth2 South City FM is now 107.8 SouthCity FM Star 107.3 Bristol has changed to Star 107.2 Bristol
Revised TSAs include: Clan FM 0290,561).
Other Changes (including Documentation & Processing)
From January 2004, several changes were made to the recruitment questionnaire and listening diary.
As series of questions were added regarding DAB Digital Radio concerning Awareness, In-Home Ownership, Recency of Purchase & Purchase Price.
In addition a question was added to the series of Mobile Phone questions regarding frequency of listening to the radio via a mobile.
Platform Editing for Digital Only services
As described in a previous bulletin, RAJAR wishes to ensure that digital radio listening claims are validated insofar as this is possible. The new and repositioned questions on platform access/ownership allow RAJAR for the first time to implement a validation service based on the current documentation since platform details are now probed by an interviewer. All claimed at-home digital listening is checked against ownership/access capabilities before being included in the results.
15-24 Dual Placement adopted across the entire sample
In any household where a person aged 25 or over has been recruited, the interviewer is permitted to also recruit a 15-24 year old as an additional respondent, up to a maximum of 1 per assignment.
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