PwC forecasts 5% annual growth in global entertainment & media market
The global entertainment and media market will grow 5% annually to 2014, up from $1.3 trillion in 2009 to $1.7 trillion, according to PricewaterhouseCoopers’ Global Entertainment & Media Outlook 2010 – 2014.
Overall global advertising will increase at a 4.2%, from US$406 billion in 2009 to US$498 billion in 2014, said PwC, while overall consumer/end-user spending will rise from $688 billion in 2009 to $842 billion in 2014, a 4.1% annual increase.
The fastest growing region throughout the forecast period is Latin America, growing at 8.8% during the next 5 years to $77 billion in 2014.
Asia Pacific is next at 6.4% through to 2014 to $475 billion. Europe, Middle East and Africa (EMEA) follows at 4.6% to $581 billion in 2014.
The largest, but slowest growing market is North America, growing at 3.9%, taking it from $460 billion in 2009 to $558 billion in 2014.
Delving deeper, global spending on wired and mobile internet access will rise from $228 billion in 2009 to $351 billion in 2014
Globally, the video game market will grow from $52.5 billion in 2009 to $86.8 billion in 2014, making it the second fastest-growing segment of E&M behind internet advertising wired and mobile, and the fastest-growing consumer/end user segment ahead of TV subscriptions and license fees.
The global television subscription and license fee market will increase from $185.9 billion in 2009 to $258.1 billion in 2014 – 6.8% annual growth. This will outpace TV advertising, which will see annual growth of 5.7%.
Magna Global’s latest global television advertising forecast predicts 6.4% growth during 2010, to $150.7 billion dollars worldwide.