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Posterscope launches AI-powered programmatic ad-serving

Posterscope launches AI-powered programmatic ad-serving

Posterscope has announced it is to offer programmatic ad-serving on all digital campaigns.

Through the use of artificial intelligence and a ‘genetic algorithm’, Dynamic Scheduling will allow clients to compare millions of locations and their hourly audiences to identify the optimum scheduling of content.

“With nearly 50% of OOH spend expected to be digital in 2017, we have made a commitment to evolving our digital offering in order to drive incremental value for clients,” said CEO Stephen Whyte.

“We have created a sophisticated AI algorithm that makes the benefits of programmatic ad-serving accessible to all clients no matter the scale of their campaign. This is part of Posterscope’s ongoing commitment to provide pioneering location-based solutions for brands.”

Powered by Liveposter, Dynamic Scheduling launches this week with campaigns from Santander and Charlotte Tilbury.

Daniel Creed, lead media strategist at Santander, said: “To help people prosper we want them to ‘Feel good about planning for the future’, but we recognise that prosperity means something different to everyone depending on their personal situation.

“Dynamic Scheduling allows us to communicate our different product offerings based on what is most important to those viewing the campaign.”

Clear Channel UK is also set to go programmatic this month, while JCDecaux announced a programmatic partnership with Bitposter in February.

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