In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin reported live from last week’s Connected TV World Summit in London.
The pair discussed a number of topics in the world of TV that cropped up at the conference, such as the development and increasing popularity of free ad-supported streaming TV (FAST) channels, the importance of TV operating systems to creating discoverability for broadcasters and how media planners and buyers should be considering TV and the broader medium of “video” in 2024.
Also featured are snippets from throughout the event, including an interview with Sky Media investment director Ruth Cartwright, a presentation by Wavemaker chief strategy and planning officer Elliott Millard and more.
Listen below and hit ‘subscribe’ to make sure you get future episodes wherever you like listening to podcasts:
Highlights
0:37: Highlights from day 1: new remote controls; the development of smart TV operating systems; subscription bundling
3:48: Sky’s Ruth Cartwright on the importance of measurement and collaboration
5:00: Retail media comes to TV
6:31: Highlights from day 2: everything is “video” now
13:40: What is and isn’t working in FAST
The Media Leader Podcast is a twice weekly show in which our journalists interview some of the most influential people in advertising and media, as well as the next generation of future leaders and rising stars. We also review the biggest stories in media and discuss our featured columnists’ latest opinion pieces.
