Jack Benjamin and Ella Sagar record this episode on the first day back at school, or work, for many after a summer break, with their analysis on the industry’s biggest stories.
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The rise of fake out-of-home: The pair discuss the rise and implications fake out-of-home ads, in particular talking through Gymbox’s recent fake bus top out-of-home campaign and press release. They ponder if mocked-up billboards will become more common not just for brands but bad actors, including in politics.
Negotiating The Telegraph sale: What is the importance of a sitting politician brokering a bid for one of the most recognisable newspapers in the UK? It reeks of “dodginess”, according to Jack and Ella.
Plus: The duo reflect on reports that senior YouTube staff are concerned about Shorts drawing audiences away from longer-form videos; the Rugby World Cup launching this Friday, broadcast free-to-air on ITV; and list their media recommendations of the week.