The Media Leader Podcast
Are social platforms good media to receive accurate news and information?
Ramin Beheshti, founder and CEO of The News Movement, thinks so.
Reporter Jack Benjamin discussed with Beheshti The News Movement’s content and business strategy, how it looks to make money through diverse revenue streams, and whether short-form video is inherently a good medium for news presentation.
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More and more people, especially young people, continue to go to social media platforms with the explicit intention of using them for their news consumption. That is especially true of the highly popular short-form video platforms like TikTok and Instagram, but these come with concerns about misinformation and disinformation.
Founded in 2021, The News Movement is a social-first news outlet seeking to address such a concern. The company produces short- and long-form video news content on platforms like TikTok, Instagram, Snapchat, YouTube, and more. They have now racked up nearly 200,000 followers on TikTok and 45,000 followers on Instagram.
The company was co-founded by Sir William Lewis, who is leaving his position as CEO to lead up The Washington Post, as well as former BBC editorial director Kamal Ahmed and Ramin Beheshti.
This episode was edited by our production partner Trisonic.
The Media Leader Podcast is a twice weekly show in which our journalists interview some of the most influential people in advertising and media, as well as the next generation of future leaders and rising stars. We also review the biggest stories in media and discuss our featured columnists’ latest opinion pieces.
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