Pearl & Dean takes over ad contract for BFI IMAX
![Pearl & Dean takes over ad contract for BFI IMAX Pearl & Dean takes over ad contract for BFI IMAX](https://the-media-leader.com/wp-content/uploads/2022/03/Bond-IMAX-Ocean-Outdoor-supplied.png)
BFI IMAX has awarded Pearl & Dean its advertising sales contract after the UK’s biggest cinema screen ended its agreement with Odeon last year.
Pearl & Dean has added the deal to its current one with BFI Southbank and plans to align the on-screen advertising models. DCM is the ad sales house for Odeon.
Both cinemas will have an exclusive long-term spot where one advertiser will run its campaign ahead of all screenings. This spot for the IMAX has already been secured by a “luxury advertiser” until the end of 2023.
This comes as Pearl & Dean regained the advertising contract with Curzon from DCM last year.