Pearl & Dean snatches Curzon back from DCM

Pearl & Dean snatches Curzon back from DCM
In brief

UK cinema advertising contractor Pearl & Dean has secured a new ad sales contract with Curzon starting in July.

Curzon has been with DCM since the cinema ad sales house won the contract from Pearl & Dean in 2015 and has 60 screens in 17 cinemas, with a new location in Chelsea on the cards.

It also offers an at-home premium on-demand streaming service, Curzon Home Cinema, which offers customers films in the home on the same day as they open in cinemas.

The partnership is expected to increase Pearl & Dean’s market share of admissions to about 22%.

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