Ozone Project reveals new tool for campaign planning

The Ozone Project has unveiled Ozone Ad Manager, a new audience insights dashboard and campaign planning tool. 

Following a successful development phase with agency partner Goodstuff, Ozone Ad Manager will now provide advertiser and agency clients with access to Ozone’s first-party data and accelerate their ability to activate digital advertising campaigns across the premium publisher platform. 

The new tool allows users to drill down into audience behaviour and consumption trends via a number of lenses, including demographics, content interest areas, device usage or daypart. 

Through analysis of this data, clients will be able to combine various elements to create actionable customer segments that can be saved and sent as a campaign request to the Ozone sales team for quick activation. 

Craig Tuck, chief revenue officer at The Ozone Project said: “We’re delighted to be launching the first iteration of Ozone Ad Manager. In many ways, it adds even more depth to our proposition, making it even easier for clients to both plan their campaigns around our highly attentive audiences and activate them quickly with our team. We have a very exciting roadmap for this product.”