OOH ad revenue up 79% in UK

OOH ad revenue up 79% in UK
In brief

Ad revenue growth for the UK out-of-home (OOH) industry surged by 79% for the first six months of 2022, latest estimates have shown, as the sector recovers from Covid-19 restrictions.

Outsmart, the trade body for outdoor in the UK, reported OOH grew to £529m in the first half of this year. Growth was almost identical in scale across classic OOH (up 80%) and digital (up 79%).

For the second quarter of 2022, OOH ad revenues increased by 46% year on year to £289.

Digital accounted for 62% of total OOH revenue in H1 2022.

The figures are collated by PwC for Outsmart.

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

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