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Ocean Outdoor inks trans-Atlantic partnership with Branded Cities

Ocean Outdoor inks trans-Atlantic partnership with Branded Cities

Out-of-home media owners, Ocean Outdoor and Branded Cities have launched a new “super premium” network in the UK and US as part of a long-term partnership.

The network is called “The United” and will offer advertisers access to four premier digital advertising screens in London, Los Angeles and New York “in a way that has never been previously available”.

The sites include London’s Piccadilly Lights, Los Angeles’ The Moxy, and Times Square in New York’s TS2.

Advertisers can buy a 30-minute simultaneous domination broadcast at 1.30pm LA time, 4.30pm in New York and 9.30pm GMT in London through Ocean or Branded Cities’ sales teams.

This is a “strictly limited opportunity” with only one brand allocated per month due to the high demand of the “premium locations”.

The network will also incorporate new digital out-of-home technology and formats, such as Deepscreen™ and Dreamroom 3D.

Mediatel operate two essential services for the OOH industry. SPACE is a collaboration between IPAO and Outsmart and is the most comprehensive and up-to-date list of inventory in the UK. The RouteAPI is a SaaS solution that enables easy integration of Route audience data into client's systems. See mediatel.co.uk for more information. To find your new job in out-of-home visit Mediatel Jobs a dedicated marketplace for media, advertising, martech and adtech roles.

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