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Ocean Outdoor broadcasts sustainable fashion show in six countries

Ocean Outdoor broadcasts sustainable fashion show in six countries
News in brief

Ocean Outdoor has broadcast a fashion show by designer and human rights campaigner Louise Xin across large format advertising screens in six European countries.

The 10-minute broadcast happened simultaneously across digital out-of-home screens in busy retail locations in Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam on 2 September (pictured, main image).

The “I have a dream” couture fashion show at Stockholm Fashion Show addressed the environmental and social impact that fashion has through archive footage and messages from human rights and anti-slavery organisations.

Johan Lööf, Ocean Outdoor marketing lead for Sweden said: “This is the first time a fashion show has been broadcast simultaneously across multiple outdoor screens, shining a light on two important messages about sustainability and anti-slavery that, as a business, Ocean wants to support and share.”

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