Nielsen ONE Ads to launch in US next week

Nielsen ONE Ads to launch in US next week
In brief

Nielsen ONE Ads, Nielsen’s deduplicated cross-platform measurement solution, will launch in the US next Wednesday, 11 January.

The solution will cover reach and frequency figures across linear TV, connected TV, desktop, and mobile.

In addition, Nielsen ONE Ads will introduce impact data for more granular linear television measurement, calculating audiences at the second level rather than the minute level.

It will also deliver “always on” metrics for digital campaigns and insights.

The timing of potential launches in additional markets was not announced.

Nielsen ONE comes as broadcasters have been seeking alternative measurement services.

Nielsen was taken private in September following criticism for poor performance.

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