Warner Bros Discovery partners with VideoAmp for audience measurement

In brief

Advertising measurement platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across the global media and entertainment company’s portfolio.

The agreement follows the completion of a test-and-learn period between the two companies, as Warner Bros Discovery had been seeking alternative measures of video ad performance.

VideoAmp’s cross-platform audience measurement boasts of “planning capabilities powered by the comingling of set-top box and smart TV data”.