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Netflix ad tier ‘launch moved to November, will not include 3rd party measurement’

Netflix ad tier ‘launch moved to November, will not include 3rd party measurement’
News in brief

Netflix’s ad tier will launch 1 November, ahead of Disney+’s ad tier launch date of 8 December, according to a report by Ad Age.

Netflix had previously signaled in the company’s Q2 earnings call that it would launch its ad tier in early 2023.

Other reported details of Netflix’s plan are that it will include limited targeting, no third-party measurement, and Netflix is guaranteeing 500,000 ad tier subscribers by the end of the year.

The streaming company is targeting a CPM of $65, according to Digiday—more than last year’s Super Bowl.

Recent rumors have also suggested that Netflix may disallow downloads and advertisements on kids programs and new films on its ad tier.

Yesterday, Netflix announced it had hired two former Snap executives—Jerami Gorman and Peter Naylor—to lead its ad sales team.

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