Netflix has hired two executives from Snap to build out its ad sales leadership team, according to reports.
Snap’s chief business officer Jeremi Gorman and Snap’s VP of ad sales, Americas Peter Naylor will both be making the move over to Netflix; the former will serve as its new president of worldwide advertising, according to Reuters.
The streaming giant plans to launch its ad tier early next year.
Before coming to Snap in 2018, Gorman worked as ad sales director for Variety, Yahoo, and Amazon.
Naylor previously worked in ad sales for NBCUniversal and Hulu before joining Snap in 2020.