British publisher National World has announced it has invested $1.25m in social-first media company The News Movement
As a result of the investment, The News Movement will produce news content for National World websites in addition to The News Movement’s social platforms.
The News Movement produces news content tailored for social media platforms, aimed at primarily younger audiences. Founded in May 2021 by former Dow Jones chief executive and Wall Street Journal publisher William Lewis, it currently has 80,000 followers across its social platforms. Former BBC News editorial director Kamal Ahmed serves as editor-in-chief.
According to National World, the editorial process between the two platforms will be a blend of traditional and social-first techniques, including The News Movement team’s attendance at National World’s long-standing daily news conference meetings.
The investment is part of a strategic partnership to provide National World’s audiences with fact-based engaging news on platforms including TikTok, Instagram, YouTube, Twitter and Snap.
National World chairman David Montgomery said of the move: “The partnership with The News Movement will provide us with the expertise and experience to reach new and younger audiences, on platforms and in formats that they want to consume content.”
National World currently owns and operates titles such as The Yorkshire Post and The Scotsman. Last week, reports circulated that the publisher was in the early stages of exploring a cash offer to buy Daily Mirror owner Reach.